Role: UX/UI Designer (Design Lead)
Duration: 3 months
Platform: Shopify
Collaboration: Marketing Lead, Ecommerce Specialist, External Development Agency
Transforming a growing product catalogue into a scalable, category-driven ecommerce system that reinforced brand clarity and maximized product visibility.
An experimental fashion-tech concept exploring survival aesthetics, environmental collapse, and interactive storytelling.
Challenge
Scaling an existing insurance product into a broader system.
The original experience already provided a solid foundation for complementary insurance.
The challenge was not to redesign it from scratch, but to extend it thoughtfully as new products were introduced.
This required designing new components and flows for travel and oncology insurance while preserving coherence with the existing system.
System Expansion
From one product to a scalable framework.
Rather than treating each insurance type as a separate design problem, the existing product was used as a base and expanded its component logic to support new categories.
This meant adapting the system to handle different coverage structures, product information and entry points without losing consistency.
Outcome
Designing for extension, not disruption.
This project allowed me to work within an existing system and expand it without losing coherence.
Instead of reinventing the experience, the work focused on growing it in a way that felt structured, scalable and intuitive across multiple insurance products.
Role: Concept, Art Direction, UX/UI
Type: Experimental Web Experience
Platform: Webflow
Year: 2025
Transforming a growing product catalogue into a scalable, category-driven ecommerce system that reinforced brand clarity and maximized product visibility.
An experimental fashion-tech concept exploring survival aesthetics, environmental collapse, and interactive storytelling.
Challenge
Scaling an existing insurance product into a broader system.
The original experience already provided a solid foundation for complementary insurance.
The challenge was not to redesign it from scratch, but to extend it thoughtfully as new products were introduced.
This required designing new components and flows for travel and oncology insurance while preserving coherence with the existing system.
System Expansion
From one product to a scalable framework.
Rather than treating each insurance type as a separate design problem, the existing product was used as a base and expanded its component logic to support new categories.
This meant adapting the system to handle different coverage structures, product information and entry points without losing consistency.
Outcome
Designing for extension, not disruption.
This project allowed me to work within an existing system and expand it without losing coherence.
Instead of reinventing the experience, the work focused on growing it in a way that felt structured, scalable and intuitive across multiple insurance products.
Role: UX/UI
Type: Design system expansion, new product flows
Platform: Figma
Year: 2025
Expanding an insurance experience through scalable components and coherent user flows.
Starting from an existing complementary insurance product, The goal was to expand the system to support new offerings such as travel and oncology insurance while maintaining consistency across the experience.
Challenge
Scaling an existing insurance product into a broader system.
The original experience already provided a solid foundation for complementary insurance.
The challenge was not to redesign it from scratch, but to extend it thoughtfully as new products were introduced.
This required designing new components and flows for travel and oncology insurance while preserving coherence with the existing system.
System Expansion
From one product to a scalable framework.
Rather than treating each insurance type as a separate design problem, the existing product was used as a base and expanded its component logic to support new categories.
This meant adapting the system to handle different coverage structures, product information and entry points without losing consistency.
Outcome
Designing for extension, not disruption.
This project allowed me to work within an existing system and expand it without losing coherence.
Instead of reinventing the experience, the work focused on growing it in a way that felt structured, scalable and intuitive across multiple insurance products.